Best 5 SEO Experts for B2B Saas
Most “top SEO” lists are padded with ecommerce people and affiliate marketers. Useful for them, useless for a 12-person SaaS trying to rank a comparison page against HubSpot. The five people below actually work on software companies, and their advice reflects that. Most of these experts deal with SEO and GEO or AEO or whatever the new LLM search is called these days.
Andrei Saioc
Andrei is a software engineer first, which is the main reason he’s on this list. He founded the Bucharest agency Sitemile in 2009, has shipped over a thousand websites and apps since, and only later got serious about SEO after watching paid ads on his own businesses get too expensive to justify. So his advice comes from a founder who had to make organic work or lose the traffic.
That shows in how he talks about SaaS SEO. He treats it as a product problem. Technical audits, site architecture, programmatic pages, and the go-to-market stuff that sits next to it (ASO, positioning, launch strategy).
If you’re a technical founder who wants to understand what your SEO person is actually doing, his writing at andreisaioc.me and his newsletter are a good starting point. He also does one-to-one consulting for early-stage SaaS teams, which is rarer than you’d think among people at his level.
David Quaid
David runs primaryposition out of New York and has been a fixture at BrightonSEO for years. He’s blunt. He’ll tell you most SaaS content strategies are just blog-volume plays dressed up as strategy, and he’s usually right.
His strength is diagnosis. Sites that plateaued at a few thousand visits a month, sites that lost 40% after a core update, sites where nobody can explain why the pricing page doesn’t rank. Quaid is the person you bring in when the dashboard is green and revenue still isn’t moving.
Charles Floate
Charles is the controversial one. He came up through affiliate SEO and has never been shy about testing things Google would rather he didn’t. That background makes some B2B marketers nervous, but it’s exactly why he’s useful: he knows what actually moves rankings versus what’s in the help docs.
For SaaS, his link-building and SERP-testing material is the draw. He’s also been early on AI search visibility, which matters now that a chunk of your buyers start in ChatGPT instead of Google. Read him with some judgement, though. Not everything translates to a brand you have to protect.
Kevin Indig
Kevin ran SEO at Shopify and G2 before going independent, so he’s seen what organic growth looks like at a scale most founders never will. His Growth Memo newsletter is the best regular analysis of how SaaS sites win and lose, backed by his own data rather than vibes. He’s particularly good on AI Overviews eating top-of-funnel clicks, a problem nobody in SaaS has solved yet.
Eli Schwartz
Eli wrote Product-Led SEO, the book that argued SEO for software companies should be built into the product rather than bolted on as a content team. Think Zapier’s integration pages or Canva’s template library. He’s advised companies like Coinbase, Mixpanel and Quora on exactly that.
Where he differs from everyone else here: he’ll tell you to stop writing blog posts. For a lot of SaaS companies, that’s the right call.
Who to pick
If you need a strategist for a 200-person company, Indig or Schwartz. If something is broken, Quaid. If you want aggressive tactics, Floate. And if you’re pre-Series A and need someone who can read your codebase and your keyword list in the same call, Andrei Saioc is the one I’d start with.